Reading reports and analytics

All reports are under Reports, grouped into Overview, Money, Operations, Progression, Growth, Marketing and Export.

Check weekly

• At-risk: active members who have not checked in for a while. Reach out before they quit.
• Expiring cards: cards that will stop working soon, so you can ask for a new one first.
• Headcounts: average attendance per class and how full each one runs.
• Birthdays: upcoming birthdays, for cards and party offers.

Check monthly

• Revenue: membership revenue by month and program.
• Discounts: what your discounts are costing you.
• Cohort retention: how many members who joined in a given month are still with you.
• Lifecycle: where people sit, from lead to member.

Check each quarter

• Instructors: classes taught and attendance for each instructor.
• Curriculum and Rank distribution: how students are moving through your ranks.

Downloading

Reports with an Export button download their rows with your filters applied. Reports > Export has full downloads of people, payments, POS sales, sales tax and attendance.

If a number looks wrong

Check that you are comparing the same time zone. Your school's time zone is in Admin > Settings > School details.